What Are The SEO
Benefits of Using Tumblr For Content Marketing
Tumblr is one of the many social
networks out there. But it's not just another social media network.
Many people underestimate the usefulness of Tumblr, even though it has huge
potential for SEO and social media marketing. Tumblr is quickly growing in
popularity. But still many people are unaware of its benefits. So, in this post
let's talk a bit about Tumblr, how it works and how to get started using Tumblr
for online marketing. And most importantly, what are the SEO
benefits of using Tumblr?
What is Tumblr?
Tumblr is a blogging and social networking
platform that hosts more than 131 million blogs and is among the top 15
websites in the United
States
Social Networking and Blogging combined
Tumblr includes both blogging (and
microblogging) and social networking features. Tumblr has all the blogging
functionality of a blog platform such as WordPress, blogger, etc. Tumblr also
include all the social networking features of a social network site such as
Facebook or Twitter. This makes Tumblr a unique platform.
Why Tumblr is a big deal?
ü More than 131 million
blogs as of 20th September.
ü Tumblr is among the top
15 websites in U.S.
ü More 50% of Tumblr users
are under the age of 25.
ü Many people are
switching to Tumblr (most of them are teens).
ü Tumblr has unique 300
million monthly visitors.
By 2011 Tumblr had three times more blogs than
WordPress. Today Tumblr is the largest hosted blog platform on the web having
300 million blogs. And a large number of world’s largest, leading brands have
presence on Tumblr.
Tumblr also has a huge potential for SEO and
social media marketing .With user numbers and popularity on the rise, it’s a
perfect marketing tool for businesses.
Tumblr – The Benefits?
Customization You are aware that impressions do matter.
Tumblr allows you to customize your page. Choose your layout style and find a
design that matches your page’s theme. A variety of themes are available.
Choose the one that fits your business.
Dofollow links Most blog software creates allows you to create a link to yourself when you comment on a blog post. Links bring traffic to your site when they click the link, but each link can also count as a “vote” for your site with search engines. These backlinks increase your page rank and help your site rank closer to first in search engine results. Dofollow blogs create normal links that count as a vote for your site.
Tumblr offers you a Dofollow backlink for each
link you share, which is the biggest advantage. Unlike Facebook or other social
media, sharing on Tumblr can actually do you good outside of that social media,
and aside from bringing you traffic, it will also help you increase your
PageRank.
3) Tumblr tags Tumblr features a unique tagging system. If you want to add a tag, simply start typing a word and Tumblr will suggest you the relevant tags. Unlike Facebook, Tumblr tags are already used for content discovery. Thus by using relevant tags, there is a good chance of your content to be discovered.
4) Microsites You can use Tumblr to quickly set up
simple, easy to manage and free microsites (Now called as Simple Sites). You
can even use your own domain name with these microsites.
Microsites can also be used for redirection to
your main website. By building a sleek microsite with quality content would
increase your page rank within months.
5) Branding Tumblr is an excellent
platform for promoting your brands. With Tumblr becoming more and more popular,
it’s a perfect marketing tool for businesses that are trying to extend their
reach. With more than 300 million unique users, you can easily promote your
brand. By posting quality content, you will have a strong online presence on
Tumblr. You might have heard that “the best marketing strategy online is to Be
Everywhere” - Pat Flynn.
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